Stage 2 Releases New Marketing Book

THE IGNITION EFFECT—a new book from Stage 2 Studios—is now available for sale.

After nearly twenty years of helping nonprofit and small business clients market their services, I saw a need for a basic introduction to advertising theory and practice. So over the last year I worked hard to write a book that would provide a straightforward and approachable introduction to the fundamentals of advertising.

Now there are a lot of gimmicky marketing books out there. This book is not one of them. The Ignition Effect begins with an overview of fundamental advertising principles. The emphasis is on proven strategies and insights that you can put to work right away. My philosophy is that only with a strong understanding of the rules can you learn how (and when) to break the rules.

Most of our clients are nonprofit organizations, so I have included helpful information for nonprofit organizations and educators. The Ignition Effect was written in large part to help nonprofits recognize the powerful impact effective communications can have on motivating communities and boosting fundraising efforts.

In addition to the advertising primer in the first section of the book, I've included several essays on new media marketing and social media. These sections challenge the reader to explore and implement innovative media solutions they may not have previously considered.

Above all I hope this book will help you inspire audiences and ignite growth.

Learn more or purchase the book here:
http://stage2studios.com/communications/