tag:blogger.com,1999:blog-66214931094569334372011-12-13T02:33:35.648-08:00David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.comBlogger541100tag:blogger.com,1999:blog-6621493109456933437.post-36292723299307198122011-10-06T18:02:00.000-07:002011-10-06T18:04:37.952-07:00

Stage 2 Studios was recognized with the 2011 Philanthropist of the Year Award by the Alaskan Aids Assistance Association on September 8th, 2011. The award presentation took place during Four A's annual board meeting in Anchorage. Over the past several years, Stage 2 has donated their creative talent to various projects which include transforming a print media campaign into live action for TV,

Susan B.http://www.blogger.com/profile/16844195949158043657noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-59353184007288311402011-09-18T23:19:00.000-07:002011-09-18T23:20:46.026-07:00

Stage 2 Studios has just released the first trailer for their new indie game called "Lifeless Planet." This exciting video introduces the intriguing backstory and hints at the spectacular environments to be featured in the upcoming sci-fi adventure. While seeking life on a distant planet, a skeptical astronaut discovers an abandoned Russian laboratory and suspects his mission is a hoax until

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-28348793802882128832011-04-22T11:52:00.000-07:002011-04-22T11:52:24.214-07:00

Stage 2 has just launched a new mini-store for Era Alaska, the airline featured in "Flying Wild Alaska," a Discovery Channel TV series. The store offers branded merchandise like hats and shirts. Stage 2 developed Era's new website last year based on a design by Bradley Reid + Associates. The site includes a full content management system (CMS) so Era staff can easily create and edit content on

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-8598006544332996492011-04-12T08:51:00.000-07:002011-04-22T13:03:53.564-07:00

THE IGNITION EFFECT—a new book from Stage 2 Studios—is now available for sale. After nearly twenty years of helping nonprofit and small business clients market their services, I saw a need for a basic introduction to advertising theory and practice. So over the last year I worked hard to write a book that would provide a straightforward and approachable introduction to the fundamentals of

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-58303154929059511882010-12-15T13:54:00.000-08:002010-12-15T13:54:17.710-08:00

A new survey by Forrester Research reveals a major shift in media usage. For the first time, Americans in 2010 are now using the internet more than they watch TV. This is perhaps not too surprising since around 80% of households have internet access now, and even 25% of mobile users are going online. And of course, younger Americans have been using the internet more than other media for some time

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-61286154369873981282010-09-17T12:02:00.000-07:002010-09-17T16:23:52.000-07:00

Stage 2 Studios, LLC recently announced the launch of the new 2010 United Way of Mat-Su campaign video and website update. The new video is now being shown throughout the area as part of United Way's annual fundraising campaign. This year's concept was, "What is United Way Mat-Su?" To help answer the question, Stage 2 filmed United Way executive director Stephanie Allen as she visited all 22

Susan B.http://www.blogger.com/profile/16844195949158043657noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-70889989375144781332010-09-08T10:37:00.000-07:002010-09-11T18:53:00.080-07:00

Head over to Google.com and prepare for a little surprise. The search engine has rolled out it's "Google Instant" service for US and some European users. As you type, Google now streams search results instantly to the results window below the search bar. This major change to Google's functionality really has to be experienced to be understood. Google claims it will save 2-5 seconds per search.

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-60300136966489806492010-09-04T18:56:00.000-07:002010-09-04T18:56:24.275-07:00

Now there's a quick and effective way for your organization to get up to speed with social media marketing. Stage 2 is announcing a new social media marketing package so you can start using these crucial social media tools: Blog: Setup and custom template design with Google Blogger or WordPress.* Facebook Page: Setup, configuration, and logo integration. Twitter: Setup, configuration, and custom

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-41340316288978062082010-06-16T01:13:00.003-07:002010-06-16T01:13:59.123-07:00

Media planning and buying involves researching and selecting the best media outlets through which to advertise, and then scheduling and purchasing the ads or airtime that will best fit the advertising strategy at hand. Media Selection Let's take a look at the major media vehicles available to advertisers: 1. Television: Despite it's relatively high cost, TV is considered to be one of

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-4073881997640342932010-06-16T00:54:00.000-07:002010-06-16T00:54:22.784-07:00

Rarely will an advertiser seek to reach every person or business in a given market. Instead, advertisers typically seek to break markets into segments using various methods. Market segmentation is the process of dividing a market into groups that share similar characteristics. Targeting involves selecting individual segments to pursue with advertising and marketing efforts. These target

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-5379204340692598892010-06-14T13:40:00.000-07:002010-06-14T13:42:10.090-07:00

The Cost of Advertising vs. The Cost of NOT Advertising So you've reached the perfect marketing strategy and created the perfect ad. Now you must decide how much you want to spend. Obviously, you (or your boss) doesn't want to waste money on advertising. The goal is to spend as little as possible to get your message out there. But should this really be the goal? Frankly, most organizations work

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-52204067363030923802010-06-12T19:31:00.000-07:002010-06-14T13:41:19.204-07:00

The title of this article may sound more like a criminal law topic than one about advertising. But we're talking advertising appeals and executions here, not criminal ones, and when the time comes to actually create your advertisement, these are two of the most central concerns. How you will appeal to your audience? What methods will you employ (or execute) to deliver your message? In addition,

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-12371420085468524042010-06-11T23:16:00.000-07:002010-06-11T23:17:29.903-07:00

The American Foundation for the Blind estimates 10 million Americans are blind or visually impaired. Other research indicates at least 11 million are deaf or hearing impaired. Nearly everyone faces vision and hearing difficulties later in life. In America, as with most developed countries, our population is aging and thus our vision- and hearing-impaired population is growing. So if you

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-549721103373321392010-06-10T21:48:00.000-07:002010-06-12T02:46:25.520-07:00

So was reading about how newspaper fonts don't display well on an ipad (at least if you just dump your print pages over as images) and it occurred to me: The ipad screen dimensions are barely more than the new iphone 4! ipad:     1024 x 768 iphone4:  960 x 640 So that's .78 megapixels for ipad and "only" .61 megapixels for the new iphone. This (iphone 4) really does have an insane resolution

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com2tag:blogger.com,1999:blog-6621493109456933437.post-43636423277707769122010-05-13T00:26:00.000-07:002010-05-13T00:28:14.855-07:00

Many advertisers struggle to find the precise messages that will maximize the effectiveness of their ads. They blindly stab at solutions using various ad copy and formats, constantly shooting from the hip and hoping each new hunch will net them a bigger audience response. Unfortunately, gut-based ad strategy rarely works, and thus effective advertisers know they must take a more calculated

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-58059018103814509312010-04-29T01:57:00.000-07:002010-04-29T01:58:18.895-07:00

All advertising can be broken into two major categories: Brand Image Advertising, and Promotional Advertising. While many ads often present a mix of these two approaches, understanding the differences is crucial to creating effective ads. Brand Image Advertising Brand image advertising seeks to increase brand equity. The goal is not to create immediate sales, but to establish your product or

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-90230721273038781812010-04-23T01:52:00.000-07:002010-04-23T01:57:09.932-07:00

Marketing—and advertising in particular—often seems like an intangible science. If fact, it seems more art than science most of the time. However, brand equity is one aspect of marketing that is exceedingly tangible. Brand equity is a balance sheet metric that plainly shows how well a given organization has applied their marketing efforts towards their brand. Nearly every day each one of us

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-83508609774649101982010-04-21T23:19:00.000-07:002010-04-21T23:19:27.434-07:00

If you were paying attention to the Stage 2 Studios homepage, you maybe noticed a little Facebook "Like" button. Of course, you've seen this before if you use Facebook along the rest of the world...but notice this "Like" button doesn't appear on Facebook! That's right, as of today Facebook has introduced a new "Like" plugin that can be integrated with any page on the web. It's hard to

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-87837283583493324572010-04-15T00:51:00.000-07:002010-04-15T00:51:47.653-07:00

When you think of Priceline.com, you probably associate the brand with low prices on travel purchases. In fact, "price" is in their name! And every Priceline ad emphasizes one main benefit: low prices. Low price is an example of what marketers call a "differential advantage"—the exclusive benefit(s) that a brand offers to potential customers.* The key here is "exclusive." You must be able to

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-60236117453849957832010-04-14T01:02:00.000-07:002010-04-14T01:05:23.605-07:00

Did your organization miss the online advertising revolution? Do you still spend most of your ad budget on traditional media? Think it's just been too hard to keep up and maybe the online ad craze is a temporary fad? Well, I have bad news for you: the next wave is coming, and it's called social media marketing. Actually, social media marketing has already arrived. Organizations are using social

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-5305372483963503352009-12-28T21:41:00.000-08:002009-12-28T21:42:30.830-08:00

Forget digital paper: Amazon sold more electronic books on Christmas day than it did paper books, according to Information Week. Of course, that's due to the hundreds of thousands of people who unwrapped a Kindle digital reader that day and then downloaded books to the device. Still, this is quite a landmark accomplishment for digital print. An estimated 3 million digital readers were sold this

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-47215949915707088952009-11-04T23:55:00.000-08:002010-04-15T00:54:02.768-07:00

Many business owners and nonprofit administrators misunderstand the term "marketing." Actually, most of us think of marketing as the promotional side of business, and that's not a bad definition. However, it's crucial to recognize that marketing encompasses much more than advertising a product or service. Marketing students are taught the "four P's" of the marketing mix: Product, Price,

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-45201948123144976462009-11-02T23:33:00.000-08:002009-11-03T02:56:36.689-08:00

Stage 2 Studios, LLC has announced the launch of the 2009 United Way of Mat-Su campaign video. Stage 2 produced the new video which is now being shown throughout the area as part of United Way's annual fundraising campaign. The video highlights the surprising generosity seen in the face of 2008's overwhelming need. Despite an economic downturn, the United Way of Mat-Su saw more volunteers and

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-6175809805172998062009-10-27T01:34:00.000-07:002009-10-27T01:34:45.149-07:00

The official website of the White House is now running on Drupal, an open-source content management system (CMS). Stage 2 Studios chose Drupal as it's CMS of choice several years ago and now has significant experience with the platform. Content management systems make creating and editing website content easy for website owners. Nearly every site we build runs some form of CMS. With a CMS in

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-4612316566849796722009-10-27T01:15:00.000-07:002009-10-27T01:15:29.074-07:00

Average daily readership for newspapers plunged 10.6% versus last summer according to the latest reports. Newspapers like the New York Times reached new subscription lows. The Times daily readership dipped below 1 million for the first time in years. However, it's important to note that we're talking about print readership here. Online news readership is exploding, even for the same newspapers

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-54808069774598102892009-08-20T21:42:00.000-07:002009-08-20T22:25:07.864-07:00

I took drawing and painting lessons for years as a child. When the time came to pick a career path, I considered art and illustration. Deciding that the common phrase "starving artist" didn't bode well for an art career, I sold out for graphic design. Here was art for commercial gain. I could be creative and make a living at the same time.In reality, fine art and graphic design are not

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-3197271550426174832009-08-20T21:10:00.000-07:002009-08-25T20:07:42.848-07:00

Several years ago a web hosting client came to me with a request for a new and exceedingly long email address. There's nothing more annoying than listening to someone spell out each letter of a thirty-five character email address over the phone. Having to be the one slogging through reciting all those letters is no fun either, so I knew I would do my client a favor if I could convince him to

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-27055256159733794822009-08-19T15:55:00.001-07:002009-08-19T16:18:12.073-07:00

If you're like most people, you surf the web with one browser. Probably it's a version of Internet Explorer on Windows. I say "probably" because Microsoft's browser is now only used by something less than two-thirds of web users now. That's right, according to our research, it's likely that a full third of all internet users are not using Internet Explorer to view your website.Some ten percent of

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-31997500242075487002009-08-17T12:59:00.000-07:002009-08-17T13:14:07.121-07:00

As we've predicted for some time, Advertising Age this week reports TV networks will soon begin testing ads that appear on screen during programming. The new ads will show not in a commercial break but during shows, at the top or bottom of the screen. This banner ad-like advertising is seen as a way to reach viewers who are becoming increasingly savvy at ignoring ads. Research shows most TV

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com3tag:blogger.com,1999:blog-6621493109456933437.post-68983758153830995722009-07-01T12:15:00.000-07:002009-07-01T15:17:06.075-07:00

July 1 -- We're pleased to announce the release of a new social media experience for Credit Union 1:OneForAllAlaska.orgThe new site is an extension of CU1's community outreach program, "One for All." The One for All campaign and the new website were developed with the help of Stage 2 Studios as a way to connect CU1 with its members and community. The campaign seeks to reach Alaska with the

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-471671569939920922009-03-30T19:12:00.000-07:002009-03-30T21:59:21.416-07:00

When Corporate Policy Undermines A Brand PromiseThe Hewlett Packard website describes the LaserJet series as "Fast, high-quality, high-volume laser printing (color or black)." Unfortunately for users of the 2605 series, the "color" option doesn't include red. At least, not if you use the printer for a few months. After that, the printer stops printing red because the engineers designed the red

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-26533026732655948472009-03-06T01:23:00.000-08:002009-03-06T01:33:28.796-08:00

Stage 2 Studios recently completed a new website for the Alaska Procurement Technical Assistance Center (PTAC). PTAC is an arm of the Defense Logistics Agency (itself an agency of the US Dept. of Defense) created to assist businesses in obtaining federal government contracts. The Alaska PTAC is partnered with other Alaskan agencies to help businesses in the Alaska learn how to contract with both

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-24124688364482972322009-01-14T12:14:00.000-08:002009-01-14T12:22:06.364-08:00

(Wasilla, Alaska – January 4, 2009) Stage 2 Studios filmed an exclusive interview with Alaska Governor and former Vice Presidential Candidate Sarah Palin. The interview was commissioned by documentary filmmaker and controversial radio talk show host John Ziegler as a part of his upcoming documentary, "Media Malpractice: How Obama won the Election."The rare interview with Governor Palin has

John Connhttp://www.blogger.com/profile/18054138247551151647noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-73031008482943559222008-10-21T13:52:00.000-07:002008-10-25T14:44:10.025-07:00

FOR IMMEDIATE RELEASECONTACT: David Board907-745-0102info@stage2studios.comPALMER, AK—OCTOBER 21, 2008—Stage 2 Studios, LLC has announced the launch of a new website for the National Center for Science Education (NCSE). Stage 2 designed and developed the large website project which took months of coordinated effort to produce. The website serves thousands of articles, news stories, and other

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-79596980525428096662008-09-06T17:16:00.000-07:002008-09-06T18:45:48.620-07:00

Internet Advertising Projected to Double to $50 Billion in Four YearsDespite the slowing economy, online ad spending is still expected to grow this year to an all-time high that will eclipse network TV ad spending.And the explosive growth on the internet is not expected to slow any time soon. Research firm eMarketer projects online ad spending will increase 15-20% every year for the next four

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-91885137593526140102008-04-12T16:31:00.000-07:002008-04-12T16:45:22.056-07:00

The cost of buying advertising from national tv networks is now higher for ads that appear during a web broadcast of a show than during a tv broadcast. According to Wired, advertisers are willing to pay more for web viewers because web ads allow viewers to act on the ad by clicking through to the advertisers' websites."No matter what the click-through (rate) they get, it's infinitely larger than

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-20329414539847631542008-04-10T15:02:00.000-07:002008-09-07T04:18:36.564-07:00

CDs Still King for Music Sales. iTunes Only 19% of Market.Okay, thought we'd have some fun with that headline. Usually we, like everyone else, tout the strength and exponential growth of new media. However, it's worth noting that old media has a way of hanging on well past reports of its demise. Radio didn't put newspapers out of business. TV didn't end radio, and the internet hasn't killed TV.

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-74401947303954417142008-02-06T23:15:00.001-08:002008-02-06T23:49:55.240-08:00

Last week someone told me nonprofits don't ever sell, they "educate." Years ago, someone told me sales is something everyone does whether they want to or not. So who is right? In our opinion, there's truth to each perspective. Every day, you are selling yourself starting with the first person you meet. From the things you say to what you wear, people will make judgments about your character. The

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com1tag:blogger.com,1999:blog-6621493109456933437.post-13108916062998735202008-02-06T12:28:00.000-08:002008-02-06T23:01:28.720-08:00

As Microsoft contemplates the purchase of Yahoo, industry analysts say whatever the outcome of the proposed deal, online advertising will continue to grow at breakneck speed.The Interactive Advertising Bureau indicates internet advertising through September 2007 grew 25% over the same period in 2006. What's more, growth for the online market has not peaked. The broadcast and cable TV markets

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-13741829995606777542008-02-02T22:20:00.000-08:002008-04-12T16:48:15.707-07:00

When we first consult with a new client, they often come to the table expecting us to share our great ideas for advertising and promoting their organization. Instead, we spend a significant amount of time educating ourselves about their organization and their product or service lines. We simply can't produce a meaningful marketing campaign without a thorough discussion of their organization or

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-14009747387507836372007-09-01T15:50:00.000-07:002007-09-02T01:30:42.346-07:00

With the launch of HeatSource Mechanical's latest commercial, the first major viral ad campaign in Alaska is underway. The commercial features a 300-foot-tall forced-air furnace on a rampage through the city of Wasilla. The computer-generated monster was composited with live-action video shot on location by Stage 2 Studios.In the first week of the campaign, traffic at HeatSourceAK.com increased

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-71796301544695273282007-08-23T23:44:00.000-07:002008-02-06T23:03:10.088-08:00

The trend-setting technology magazine Wired has decided to drop the capital "I" in the word "Internet." Gone, too, are capital letters for "Web" and "Net." Why? Well, the editors at Wired (or is it now "wired"?) say the Internet has become as mainstream as "television" and "radio." Hard to argue that point.Whether this change will trickle-down to mainstream use is yet to be seen, though it seems

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-35345242326802024502007-07-27T15:57:00.000-07:002008-02-06T23:03:10.089-08:00

For the first time, spending on Internet advertising was greater in the first quarter of 2007 than for radio advertising, according to a recent report by TNS Media Intelligence. Ad spending as a whole was down for the period, but this did not affect the steep upward trend of Internet ad spending.This marks a major milestone for Internet advertising as two traditional media outlets now have

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-7626027753217500242007-07-05T12:27:00.000-07:002007-07-05T14:52:30.829-07:00

by John Conn, Stage 2 StudiosLast night I helped my parents buy and install their new High Definition LCD television. It took a little time to convince them that while their existing tv was still working fine it was certainly time to look to the future of technology. Once we hooked it up, my dad commented that, "Wow, the picture is really quite clear.... it looks great!" The interesting fact...

John Connhttp://www.blogger.com/profile/18054138247551151647noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-12081089994475623132007-05-18T17:42:00.000-07:002008-02-06T23:03:10.089-08:00

Following Google's recent purchase of online advertising giant DoubleClick, Inc., Microsoft made a clear statement today that it seeks to stay in the hunt for a share of the Internet advertising market. The software company laid out $6 billion dollars cash to purchase DoubleClick rival aQuantive, Inc.While many businesses still don't even consider advertising online, Internet advertising now

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-70688280220660394722007-05-15T19:51:00.000-07:002008-02-06T23:03:10.090-08:00

A look at the latest TV viewing trends and you'll find something missing: TV Viewers. But it's not because they're not watching TV. New data from Nielson shows more TV viewers are watching shows when they want watch them. And when they want to watch is not necessarily when advertisers want them to watch.Some shows (like NBC's "The Office") see as much as a 30% jump in viewership if you include

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-915164483767846572007-04-27T23:56:00.000-07:002010-06-11T19:35:10.049-07:00

Imagine telephone hold music so offensively irritating you want to hang up after just a few seconds. One call to Office Depot, and you won't have to imagine anymore. Their obnoxious jingle loops every 15 seconds or so, wearing you down faster than a well-executed waterboarding session. I could go on about Office Depot (I honestly wonder if they aren't intentionally trying to drive customers off

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-24476028513270886652007-04-03T02:26:00.000-07:002007-04-05T22:50:46.062-07:00

dotConn Productions to create promotional videos for University of Alaska, Anchorage Palmer, AK (April 4, 2007) – The University of Alaska, Anchorage has contracted dotConn Productions to produce a series of videos promoting the school’s Automotive and Diesel Technology program. The videos will be designed to appeal to graduating high school students by using modern editing and shooting

John Connhttp://www.blogger.com/profile/18054138247551151647noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-42602987219219948772007-03-26T10:56:00.000-07:002008-02-06T23:02:49.296-08:00

Recently a client of ours received a bill in the mail for their domain name renewal. They sent a check for $50 because the bill said their domain would expire in short order if they didn't pay.This was a deceitful payment request from the Domain Registry of America (DROA). Fortunately, the hosting company was able to block the transfer. Be careful if you are solicited for renewal of your domain

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com2tag:blogger.com,1999:blog-6621493109456933437.post-45088010869056830092007-03-08T20:23:00.000-08:002007-04-05T22:50:01.149-07:00

Stage 2 Studios was recognized Wednesday by the Palmer, Alaska Chamber of Commerce as a corporate sponsor. We are assisting with the chamber's website, integrating a new content management system (CMS) to better enable chamber staff to make updates and add content.

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-13091999413160187922007-03-03T15:01:00.000-08:002007-03-05T01:32:47.680-08:00

One of the best things about my job is that I get to combine things that inspire me with my imagination to create something new and exciting. Recently, our company was provided the opportunity to create a promotional video for a non-profit auto repair shop in the vein of American Chopper or Monster Garage. As a fan of of the shooting style of "Chopper" I was intrigued by the challanges of

John Connhttp://www.blogger.com/profile/18054138247551151647noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-52546300186826677772007-02-23T13:00:00.000-08:002008-02-06T23:04:27.257-08:00

Want consumers to forget your competitors' brands? Advertise to them when they're assembled with their friends--during the Super Bowl, for example.New research shows people are less likely to remember other brands when presented by an ad for a single brand in the presence of their friends. So, for example, individuals are more likely to remember other Pizza brands after they see an ad for Pizza

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-89699497270539825782007-02-10T20:57:00.000-08:002010-06-11T19:43:23.428-07:00

We at Stage 2 sing the praises of Web 2.0 all the time. But with any technology that brings enhanced interactivity to the interface (think Flash) comes an inherent danger of employing interactivity for interactivity's sake. When that happens, the user experience suffers. Take for example Google. The search giant's image database is enormous and hugely useful. But do a Google image search and

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com2tag:blogger.com,1999:blog-6621493109456933437.post-91779909158375253662007-02-10T17:30:00.000-08:002007-02-10T20:51:44.815-08:00

Our industry is changing on a daily basis. While we won't update this blog that frequently, it will give us a place post timely news, insight, and advice on marketing and content creation.

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0